I've spent most of my career
in senior creative roles
- leading global brands,
building from scratch, making work
that had to mean something under
real commercial pressure.
The work has spanned global brands
across South Africa, the US,
the UK and beyond;
Vodafone, Volkswagen, Audi, AB InBev,
Unilever, Coca-Cola and others.
The brief was always commercial.
The craft was never just that.
I'd rather be in a room where the work matters
than a building where the title does.
I've always been drawn to
the beginning of things.
Building rather than inheriting.
That hasn't changed.
