I've spent most of my career
in senior creative roles -
building agencies, leading global brands,
working across film and design.
Defining brand foundations,
shaping visual and verbal identity,
setting the creative direction
that holds.
I'm most useful when things are messy,
unclear, or overcomplicated -
which is most of the time.
I make decisions under pressure,
simplify what's difficult, and help teams
focus on what actually matters.
I've always done my best work
with small, senior groups
where it runs on clarity and trust,
not hierarchy.
